Why tracking links beat dumping a raw profile URL
Cloaked /go links let you measure which pages actually convert.
If you send traffic to a raw profile URL, you cannot tell which listing, article, or campaign produced the click.
TopTrans gives every model a tracking code. The public site uses /go/code, Studio counts the clicks, and you can still set UTM parameters on the destination URL.
That is the whole growth loop: publish a page, rank it, measure the click, iterate the SEO fields.